This online course is for emerging artists wanting to further their understanding of the contemporary art industries in Aotearoa/New Zealand, and how to more strategically develop their careers within it. At the completion of the course participants will gain a more informed ability to:

  • articulate their practice in speech and text

  • professionally present their work to a variety of audiences (online and in-person)

  • understand where they fit in the industry

  • navigate their next steps to develop their careers


The course is comprised of presentations that cover general principles, the analysis of industry examples, and space for questions and open discussion.


Course requirements:

Desktop computer, laptop or smartphone (with webcam and microphone to use Zoom application)

Internet connection 

Zoom account (you can use a free version)

Pen and paper for note-taking

A basic computer to write documents and develop your digital portfolio



Session 1 Course introduction: the arts industry in Aotearoa/New Zealand, tips and techniques for developing your portfolio, and participant introductions.

Session 2 Developing a proposal for exhibitions, awards, scholarships, residencies, funding, sponsorship, etc.

Session 3 Visibility: marketing, web presence, social media, media coverage, photographic documentation, etc…

Session 4 Writing key documents: artist statement, exhibition statement, media release, bio., and C.V.

Session 5 Bringing it all together: developing a revised individual career plan, navigating breakdowns and breakthroughs, and reconnecting with your goals and core motivations.

Session 6 Where to from here: tips, life hacks, individual questions and feedback and group discussions. An open session.


Note: This is a provisional framework and may be adjusted at the tutor’s discretion throughout the course in response to the evolving needs of students or other factors. 

Course Code: ONAW122

Tutor: Emil McAvoy

When: Tue 6.00 - 8.00pm

Date: 1 Mar - 5 Apr 2022
Duration: 6 weeks                 

Maximum Enrolment: 20

Level: ALL

Cost: $190

Emil McAvoy. Photo by Elise Manahan
Emil McAvoy. Photo by Elise Manahan
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Writing artist statements
Writing artist statements
press to zoom

“ I am so chuffed that I joined this class for the mental stimulation I'm getting. It seems a very small price to pay for such a vast store of Emil's extensive, practical and incredibly relevant material. [His narrative is] all referenced back to the handouts, delivered effortlessly and well-organised. Can't recommend this enough. I feel like this process that Emil describes is one I can easily follow to improve my own professional development" CJ Hobbs